Print and Packaging

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Print design prepares and projects information and identity using arts of typography, layout, illustration and photography. The skills include specifying print, paper and binding. Form sales, marketing and corporate brochures, to company reviews, reports and information.

Packaging design can be viewed in four different ways:
- a means of protecting the contents of a package
- a contributor to the cost of the end product
- a sales canvas on which to promote the product's attributes and benefits
- a part of the product experience itself.

There are in excess of 10,000 different packs to choose from in average supermarket across both food and non-food items. The challenge is therefore to stand out form the crowd and create something desirable.