Business attitudes to design
"The more successful businesses are, the more likely they are to use design.
There is compelling evidence that businesses, which use design, perform better. Design Council research found that while 90% of businesses that are growing rapidly say design is integral or significant to them, only 26% of static companies say the same.
Using design throughout your business ultimately boosts the bottom line by helping
you create better products and services that compete on value rather than price.
Using design both to generate new ideas and turn them into reality allows businesses to set the pace in their markets and even create new ones rather than simply responding to the competition.
As well as increasing market share, using design can help to reduce costs by making manufacturing processes more efficient and cutting materials costs. It can also reduce the time to market for new products and services. "